Be selective in choosing keywords. This should be done even before designing a website. Do not go for single high volume keywords which have high competition. Be more precise in selecting keywords. For instance, if your business deals with batteries, choosing keywords like” battery or batteries” may not be a wise decision as they might have very high competition. Also, you may find it very difficult or may take quite a long time (years) to optimize your site for such keywords. Hence it is wise to choose keywords that are more specific to your business. For instance, using keywords like rechargeable alkaline batteries, camera batteries, rechargeable camera batteries, digital camera batteries, rechargeable digital camera batteries, cell phone batteries, which are more specific to your business would be a better option. Such keywords having less search volume also have less competition, and Search engine optimization (SEO) process becomes easy with such keywords.

Secondly, for better search engine optimization (SEO) select a domain with main keyword in it. A website with a keyword in the URL can easily attain higher ranking. So be smart and careful while choosing a domain. If you have not selected your domain, you have a great opportunity now to take advantage of this secret. If a domain with your main keyword is unavailable, make sure that build URL is in the form www.example.com/ camera-batteries (.htm/.php/.aspx).  Avoid URLs without the keyword eg www.example.com/products.htm?id=895623. Finally, remember that whatever may be the domain, there always exists a way to include your keywords in the URL.